广告归因算法工程师-Ads Core
Core
Build unified user behavior sequence features for LRM models and develop MTA/DDA attribution strategies to optimize conversion contribution, model estimation, and ad allocation.
Role type
Senior IC algorithm engineer (advertising attribution)
Builds
User behavior sequence features, MTA/DDA attribution systems, and optimized ad allocation strategies
Domain
Online advertising, machine learning, causal inference
Deliverable
production ML models
Required skills
C++/Java/Golang/Python, distributed data processing (Spark/Flink/Hive), machine learning fundamentals, data analysis
Preferred skills
User behavior sequence modeling (Transformer/DIN/DIEN/SIM), causal inference, uplift modeling
Responsibilities
Collect and process user behavior data to build sequence features; Develop and iterate online attribution strategies (MTA/DDA) to solve complex path conversion problems; Optimize model estimation and budget allocation based on attribution results.
Seniority
Senior, hands-on IC
