Senior Product Manager - Lead Ads, GMPT (Mandarin Speaker)
Core
Lead the development and optimization of features within TikTok Ads Manager to improve lead ads creation workflows, user journeys, and downstream lead management processes for lead generation advertisers.
Role type
Senior Product Manager (Lead Ads)
Builds
Advertiser-facing experiences for lead generation verticals (Automotive, Financial Services, Professional Services)
Domain
Online advertising / Lead generation
Deliverable
product features
Required skills
Lead generation ecosystem knowledge, conversion optimization, bidding strategies, data-driven product decision making, CRM integration, cross-functional collaboration
Preferred skills
Deep domain expertise in lead generation industries (Automotive, Financial Services, Real Estate, Education), experience designing front-end business products (CRM systems, Lead Management platforms), experience in global tech companies
