交易搜索C端营销运营 - 抖音搜索
Core
Managing marketing subsidies and coupon issuance for the search side of the Life Services business to drive user scale and GMV.
Role type
Senior Growth Marketing Operations Manager (Search & Life Services)
Builds
Search user acquisition and transaction GMV for Life Services
Domain
Consumer Internet / E-commerce / Life Services
Deliverable
product features
Required skills
User growth strategy, Marketing budget management, ROI analysis, Cross-functional collaboration, Data-driven decision making, Algorithm strategy understanding
Preferred skills
Experience with long-cycle marketing campaigns, Experience collaborating with algorithm teams, Industry trend analysis
Technologies
Search algorithms, Intent recognition systems, Marketing attribution tools
Responsibilities
Optimize platform and merchant budget allocation for search-side coupon distribution, Design and iterate marketing bidding and audience targeting strategies, Analyze user needs to formulate growth strategies, Collaborate across departments to implement cross-functional projects, Monitor industry trends to explore new growth strategies
