Product Marketing Manager, Performance Advertising (Travel)
Core
Lead go-to-market strategy for performance advertising solutions enabling Travel and Entertainment advertisers to drive bookings, revenue, and ROAS across complex customer journeys.
Role type
Product Marketing Manager (Performance Advertising)
Builds
Performance advertising solutions for Travel and Entertainment verticals
Domain
Digital Advertising / Travel Industry
Deliverable
product features
Required skills
Go-to-market strategy, performance marketing, Travel advertiser experience, closed-loop measurement, sales enablement, product roadmap prioritization, thought leadership
Preferred skills
Multi-step journey expertise, vertical-specific GTM, app/web measurement (Pixel, CAPI, SKAN, MMP), global cross-regional experience
Technologies
Pixel, Conversions API, SDK, SKAN, MMP
Responsibilities
Own GTM strategy for Travel performance ads, partner with Sales/Product to design closed-loop solutions, develop positioning and sales narratives, enable Sales teams with playbooks, serve as strategic partner to Product for roadmap, lead advertiser onboarding, track adoption and performance, develop executive thought leadership
Seniority
Mid-Senior, hands-on IC
