用户增长产品（联合用增方向） - 抖音电商
Core
Drive user scale growth and cross-category consumption on the Douyin E-commerce platform by designing and executing data-driven growth strategies.
Role type
User Growth Product Manager
Builds
User acquisition and retention strategies, cross-category consumption campaigns, and high-value user growth initiatives for Douyin E-commerce.
Domain
E-commerce / Consumer Internet
Deliverable
product features
Required skills
User growth strategy, data analysis, cross-category consumption planning, high-value user segmentation, business insight, product iteration
Preferred skills
Experience with short video/live streaming commerce, resource integration, industry trend analysis
Technologies
Data analysis tools, user segmentation frameworks
Responsibilities
Design user growth strategies across different user categories and scenarios, analyze business operations and industry trends to iterate growth plans, identify growth opportunities for high-value users, and collaborate with scenario teams to execute campaigns.
Seniority
Mid-level, hands-on IC