广告策略产品经理（智能优惠券方向）-抖音生活服务
Core
Optimize advertising strategies and product design for smart coupons (QCPX) within the local life services advertising ecosystem to drive revenue growth.
Role type
Senior Product Manager (Advertising Strategy)
Builds
Smart coupon products, bidding ad traffic strategies, and industry-specific marketing solutions for local life services.
Domain
Local life services (food, general, alcohol) + Digital Advertising
Deliverable
production ML models | product features
Required skills
Bidding ad traffic strategy, ROI optimization, conversion attribution, coupon strategy, cross-industry insight, data analysis
Preferred skills
Experience in local life or e-commerce, cross-team coordination
Technologies
Bidding systems, attribution models, data analytics platforms
Responsibilities
Optimize ad strategy and product design for smart coupons; Analyze traffic strategies to improve ROI and volume; Design marketing solutions combining coupons with ads; Identify high-growth opportunities across local life industries; Collaborate with teams to execute and scale new strategies.
