增长策略产品（活动方向）-番茄小说
Core
Manage the full lifecycle of large-scale growth campaigns for novel and short drama products, designing strategies and coordinating cross-functional teams to optimize conversion and user lifetime value.
Role type
Senior growth strategy product manager (campaigns)
Builds
Large-scale user growth campaigns and promotional events
Domain
Digital entertainment (novels, short dramas)
Deliverable
product features
Required skills
Campaign lifecycle management, Data-driven strategy formulation, Cross-functional coordination, User segmentation, Funnel analysis, Project prioritization
Preferred skills
E-commerce promotion experience, Live streaming event experience, Gamification operations experience
Responsibilities
Design and execute large-scale growth campaigns, Develop differentiated activity numerical strategies based on user behavior, Coordinate cross-departmental resources to ensure project delivery
