商城频道用户增长运营 - 抖音电商
Core
Manage user growth and engagement for the Douyin E-commerce Mall channel, focusing on increasing active user scale, activity layers, and behavioral rates.
Role type
User Growth Operations Manager (E-commerce Channel)
Builds
User engagement strategies, activity frameworks, and resource allocation plans for the Mall channel
Domain
E-commerce, Short Video, Live Streaming
Deliverable
product features
Required skills
User segmentation, lifecycle management, data analysis, commercial insight, strategy iteration, resource planning
Preferred skills
E-commerce channel operations, interactive gameplay operations
Responsibilities
Design user growth paths and activity strategies to boost activity and long-term value; Collaborate with product teams to iterate the channel framework; Establish data monitoring systems to drive strategy optimization; Plan and execute long-term resource usage for traffic and budget.