经营分析师(金融与互动应用)-商业化广告
Core
Business data analysis and strategic support for commercial advertising sales teams, focusing on target estimation, performance tracking, and identifying business opportunities.
Role type
Senior Business Analyst (Commercial Advertising)
Builds
Performance monitoring dashboards, automated reports, and standardized analysis frameworks for sales teams.
Domain
Advertising / Digital Marketing / E-commerce
Deliverable
dashboards & analysis
Required skills
Business data analysis, target decomposition, root cause analysis, cross-functional collaboration, strategic reporting, SQL, Tableau, Excel, PPT
Preferred skills
Data-driven operations, industry trend analysis, sales team management support
Responsibilities
Analyze business data to assist in target estimation and dynamic calibration; build performance tracking systems to monitor progress and identify anomalies; lead sales team analysis to identify bottlenecks and output strategic solutions; iterate data infrastructure and BI tools to improve analysis efficiency; support strategic meetings with data analysis and reporting.