用户产品经理(营销方向)-TikTok生活服务
Core
Design and execute marketing capabilities, activity tools, and user rights for TikTok's international lifestyle services, optimizing low-price supply and user perception through price strategy and traffic distribution.
Role type
International Product Manager (Marketing)
Builds
Marketing activities, activity tools, user rights, and low-price supply optimization for international markets.
Domain
E-commerce / International Marketing
Deliverable
product features
Required skills
International market user insight, cross-cultural communication, data-driven analysis, price strategy, traffic distribution optimization, innovation in growth marketing
Preferred skills
Experience in international business, English fluency, background in marketing/commercial management/international trade
Technologies
N/A
Responsibilities
Design marketing capabilities and activity tools for different international markets; Plan and execute platform, merchant, and online/offline marketing campaigns; Optimize low-price supply and user perception via price strategy and traffic distribution; Track industry trends to identify new growth marketing opportunities.
Seniority
Mid-level, hands-on IC