国际化广告策略运营(北美市场-策略分析方向)-Global Business Solutions
Core
Analyze industry data and market insights to define short-term and long-term growth strategies for brand advertisers in the North American market, driving platform brand ad revenue.
Role type
Senior Business Strategy Analyst (International Advertising)
Builds
Optimized advertising strategies and product iterations for brand advertisers
Domain
International advertising / E-commerce / Fast-moving consumer goods (FMCG) / Fashion
Required skills
Industry data analysis, Market insight generation, Client segmentation strategy, Advertising product logic, Cross-functional collaboration, English fluency
Preferred skills
IELTS/TOEFL certification, Experience with influencer marketing, IP creation strategies
Responsibilities
Develop client growth strategies based on business and brand advertising needs, Optimize ad formats and traffic selling strategies to improve campaign performance, Collaborate with product and data teams to drive commercial product upgrades