广告策略产品经理-创意生态（北京/上海）
Core
Optimize the commercial creative ecosystem by designing ad placement strategies and policies to balance ad delivery efficiency with ecosystem health, ensuring high-quality creative supply and improved user experience.
Role type
Product Manager (Ad Strategy & Creative Ecosystem)
Builds
Automated identification strategies for ad creatives, incentive mechanisms for advertisers, and governance policies for ad delivery.
Domain
Digital Advertising / Machine Learning / Creative Content
Deliverable
production ML models
Required skills
Feature engineering, strategy modeling, A/B testing, data analysis, algorithm design, policy design, incentive mechanism design, attribution analysis
Preferred skills
Experience in calculation advertising, recommendation strategies, machine learning, natural language processing, visual fingerprinting, audio analysis
Technologies
Visual fingerprinting, audio matching, NLP, recommendation algorithms
Responsibilities
Design automated strategies to identify and filter ad creatives based on visual, audio, and text features; Define and optimize incentive mechanisms to encourage high-quality creative supply; Analyze ecosystem metrics to attribute performance changes and iterate strategies; Collaborate on governance policies including throttling, rejection, and down-ranking of low-quality ads.
Seniority
Mid-Senior, hands-on IC
