Staff Software Engineer, Ads Measurement Signal
Core
Lead backend architecture and implementation of a GenAI-powered Conversion Health agent to detect issues, recommend fixes, and automate performance improvements for advertisers using Event Quality Scores and conversion data.
Role type
Staff Software Engineer (GenAI/Ads Measurement)
Builds
GenAI agent services, data flows, retrieval layers, and measurement context layers for ad performance optimization.
Domain
Advertising technology, measurement, and Generative AI
Deliverable
production ML models | product features
Required skills
Backend distributed systems, GenAI/ML product integration, Ads measurement (conversion tracking, attribution, ROAS, CPA), Data analysis (SQL, cohort analysis), Technical leadership, AI tooling standards
Preferred skills
Experience upleveling engineers in AI workflows, navigating ambiguity in AI landscapes
Technologies
GenAI frameworks, SQL, APIs, retrieval systems
Responsibilities
Design and implement Conversion GenAI agent services and data flows; Evolve existing GenAI applications with safety checks and evaluation; Design connections to downstream ads products (PCL, ROAS bidding); Consolidate measurement context into AI-consumable signals; Partner with product teams to translate pain points into agent skills; Lead GenAI culture and collaboration models across orgs.
Seniority
Staff, hands-on IC with strategic leadership
