App增长产品运营经理（AI方向） - 剪映CapCut
Core
Optimizing cross-platform user acquisition funnels, push notification strategies, and ad landing pages to drive downloads, activation, and retention for the CapCut video editing app.
Role type
Growth Product Manager (AI/Video)
Builds
User acquisition funnels, push notification systems, ad landing pages
Domain
Consumer Video Editing / AI Content Creation
Deliverable
product features
Required skills
Cross-platform user acquisition, Push notification strategy, Ad landing page design, A/B testing, Data analysis
Preferred skills
Experience with viral growth/fission, Knowledge of social media traffic rules, Video editing industry experience
Technologies
A/B testing frameworks, Data analytics tools
Responsibilities
Lead optimization of cross-platform user acquisition funnels, Plan and iterate product push notification strategies, Design ad landing pages and conversion paths, Analyze data to identify conversion bottlenecks and drive iterations, Collaborate with cross-functional teams to deliver growth results
