Design Director, Visual Systems
Core
Own the visual language, creative quality, and brand coherence of OKX's product experiences by building and scaling the visual infrastructure that ensures brand intent translates into user-facing product screens.
Role type
Design Director, Visual Systems
Builds
Scalable visual systems, art direction frameworks, and reusable creative infrastructure for trading, DeFi, wallet, payments, and social products.
Domain
Fintech / Web3 / Digital Asset Exchange
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work -> infrastructure (visual systems)
Required skills
Visual design leadership, art direction, systems thinking, brand strategy translation, team mentorship, AI tool integration, scalable framework architecture
Preferred skills
Crypto/fintech industry experience, leading globally distributed teams (especially APAC)
Technologies
AI tools for ideation and asset generation
Responsibilities
Define and maintain visual language (illustration, motion, iconography, color, typography, layout); Bridge brand and product design teams; Set creative direction and art rationale; Lead and grow the visual design team; Build reusable creative infrastructure (templates, token-driven frameworks)
Seniority
Director, strategic leadership & hands-on architecture