区域商家运营-抖音生活服务
Core
Drive merchant growth and regional performance for Douyin's local life services by implementing strategies, product initiatives, and content marketing solutions tailored to merchant segmentation.
Role type
Senior merchant operations specialist (local life services)
Builds
Merchant growth strategies, content marketing solutions, and product supply optimization for local life services
Domain
Local life services / Short video and live streaming
Required skills
Merchant segmentation, strategy formulation, data analysis, content marketing planning, cross-functional resource integration, market insight
Preferred skills
Experience in local life services, fast-moving consumer goods (FMCG), or brand operations, ability to extract and scale operational methodologies
Technologies
Excel, Mind mapping tools
Responsibilities
Develop regional product strategies to enhance supply scale and quality; Create content marketing plans and diagnostic support for merchants across video and live streaming channels; Analyze market and user feedback to identify ecosystem issues and propose solutions; Collaborate with service providers, influencers, and advertising partners to scale content marketing methods
Seniority
Senior, hands-on IC