TikTok Shop - Fashion Seller Acquisition Manager
Core
Identify, acquire, and grow emerging fashion merchants on TikTok Shop while developing long-term strategies for the category.
Role type
Business Development Manager (Fashion E-commerce)
Builds
Fashion category ecosystem and merchant growth strategies
Domain
Fashion retail / E-commerce / Social Commerce
Required skills
Business development, Account management, Category landscape mapping, Partner onboarding, Cross-functional collaboration, B2B marketing, Content strategy, Negotiation, Analytical thinking, Client-facing management
Preferred skills
Livestream and short-video content sense, Growth mindset, Adaptability, Original thinking
Technologies
TikTok Shop platform
Responsibilities
Map fashion category landscape and define development priorities; Build category roadmap for long-tail partners; Plan and execute category performance initiatives; Acquire and onboard partners with business model suggestions and account plans; Collaborate with internal teams and vendors on partner content; Lead internal projects to improve ecosystem competitiveness.
Seniority
Mid-level, hands-on IC