抖音商城APP用户增长运营 - 抖音电商
Core
Drive user growth and reactivation for Douyin E-commerce App by managing marketing campaigns, optimizing consumption scenarios, and collaborating with merchants to boost conversion rates and user engagement.
Role type
Senior User Growth Operations Manager
Builds
Marketing campaigns, interactive features, and merchant collaboration mechanisms
Domain
E-commerce, Short video, Live streaming
Deliverable
product features
Required skills
User lifecycle management, Data analysis, Project management, Cross-functional coordination, Merchant operations strategy
Preferred skills
Consumer behavior analysis, A/B testing, Growth hacking techniques
Responsibilities
Design and execute marketing campaigns to increase frequency and activation of existing users, Collaborate with product teams to create interactive features based on consumption scenarios, Partner with industry operations to identify and distribute hit products, Analyze user consumption habits to identify new growth opportunities
Seniority
Senior, hands-on IC