Monetization Strategist (Analytics)
Core
Drive monetization and sustainable revenue growth for TikTok through data science and business analysis of commercial products.
Role type
Senior IC monetization strategist (analytics)
Builds
Data-informed decision-making frameworks and strategic business development plans for TikTok's commercial products.
Domain
Digital advertising and social media monetization
Deliverable
dashboards & analysis
Required skills
Statistical analysis, quantitative attribution, SQL/Hive, R/Python, data visualization, business logic integration
Preferred skills
Digital advertising expertise, cross-functional collaboration, strategic judgment, original thinking
Responsibilities
Evaluate business health and identify risks/opportunities using statistical analysis; design comprehensive metrics frameworks; plan key research topics for global optimization and ROI efficiency; collaborate with PM, engineering, and sales teams to deliver actionable insights.
Seniority
Senior, hands-on IC
