内容策略运营（IP方向）-番茄小说
Core
Develop and execute IP operation strategies across multiple formats (movies, short dramas, comics, animation, games, merchandise) to maximize the influence of original IPs on Tomato Novel.
Role type
Senior IP Operations Manager
Builds
Original IP content ecosystem including multi-format adaptations and merchandise
Domain
Digital Entertainment / IP Management
Required skills
IP operation strategy, multi-format content management, ROI optimization, data-driven IP selection, cross-functional collaboration, business abstraction, execution drive
Preferred skills
Proven track record of creating viral IPs, deep understanding of IP lifecycle from incubation to heat maintenance
Technologies
Data analytics tools, content management systems
Responsibilities
Formulate IP operation strategies across various media formats; Define targets and manage efficiency for production, promotion, and backend operations; Build and iterate IP selection methodologies using data and qualitative content analysis
