酒旅大促策略运营-TikTok生活服务
Core
Design and execute marketing strategies for the hotel and travel business on TikTok Life Services, driving user growth, transaction conversion, and GMV.
Role type
Senior Growth Marketing Strategist (Hotel & Travel)
Builds
Marketing campaigns, subsidy programs, and promotional events for hotel, travel, and destination services.
Domain
Travel & Hospitality / Digital Commerce
Required skills
Marketing strategy, Subsidy strategy design, Data analysis, Cross-functional collaboration, Project management, English communication
Preferred skills
OTA/Local life platform experience, TikTok content marketing, APAC/Indonesia market experience, Holiday/Daigou event planning
Technologies
SQL, BI, Excel
Responsibilities
Formulate and implement marketing plans for user growth and GMV; Design and optimize subsidy schemes (coupons, discounts) to improve ROI; Analyze campaign data and iterate strategies; Collaborate with product teams to optimize marketing tools; Execute key marketing projects including festivals and brand partnerships.
