Media Network Specialist
Core
Develops and executes strategic media direction, content strategy, and creative development to engage evolving consumer audiences for Red Bull in Mexico.
Role type
Senior Media Network Specialist (Strategy & Content)
Builds
Localized media experiences, content distribution partnerships, and brand engagement campaigns
Domain
Consumer goods / Energy drink / Digital & Traditional Media
Deliverable
product features
Required skills
Strategic media planning, content strategy, audience insights, social media analytics, project management, cross-functional collaboration, cultural trend translation, third-party partnership management, short-form video expertise
Preferred skills
Experience with TikTok/Instagram Reels/YouTube Shorts, global-local strategy alignment, production network management
Technologies
TikTok, Instagram, YouTube, Twitch, Facebook, Red Bull TV, redbull.com
Responsibilities
Develop country strategic media direction, create engaging content, define strategic role of owned channels, build third-party distribution partnerships, monitor performance via data insights, build and maintain production company network, align local plans with global strategies
Seniority
Mid-Senior, hands-on IC