Senior Marketing Manager, Distribution & Partnership Marketing (IVD)
Core
Develop and execute commercial marketing strategies to accelerate growth for LGC's Diagnostics & Genomics portfolio through strategic partnerships, distribution channels, and laboratory networks.
Role type
Senior B2B marketing manager (IVD diagnostics)
Builds
Partner enablement materials, sales presentations, campaign toolkits, launch assets, and multi-channel demand generation programs
Domain
Life Sciences / In Vitro Diagnostics (IVD) / Healthcare
Deliverable
product features
Required skills
Strategic partner and alliance marketing, Channel marketing and optimization, Account-based marketing (ABM), Campaign planning and execution, Sales enablement development, Performance reporting and KPI tracking, Regulatory compliance in healthcare marketing, Cross-functional leadership
Preferred skills
Immunoassay and molecular testing workflows, Salesforce/Pardot/HubSpot/Power BI proficiency, Advanced degree (MBA)
Responsibilities
Lead co-marketing plans with strategic IVD platform providers and laboratory networks, Develop regional channel marketing strategies to strengthen distributor engagement, Build multi-channel demand generation programs tailored to laboratory segments, Monitor market and channel insights to identify growth opportunities, Ensure promotional materials comply with healthcare regulatory requirements, Define and track KPIs for partner and channel marketing programs
Seniority
Senior, hands-on IC