Assistant web communication H/F - Alternance
Core
Manage the e-commerce website content, launch promotional campaigns, and coordinate digital marketing efforts for the automotive retail group.
Role type
Digital Marketing Assistant (E-commerce & Web Communication)
Builds
E-commerce site content, promotional campaigns, email marketing, and social media presence
Domain
Retail / Automotive services
Deliverable
product features
Required skills
Content writing, SEO/SEA, Email marketing, Excel (reporting/KPIs), Social media management
Preferred skills
Experience in email campaigns, Knowledge of SEO/SEA, Proficiency in Excel
Responsibilities
Update website editorial and graphic content, Deploy and manage promotional campaigns, Coordinate between Communication and Purchasing teams, Design and pilot email marketing campaigns, Develop digital visibility via SEO and content creation, Analyze marketing performance and propose optimizations, Manage social media channels