Consumer Collecting Manager
Core
Develop national strategy for the Student Marketeer program and consumer sampling initiatives to acquire new young consumers for Red Bull in Poland.
Role type
Senior Field Marketing Manager (Consumer Strategy)
Builds
National consumer acquisition programs, university sampling activations, and brand marketing projects for Red Bull
Domain
FMCG / Energy Drinks / Consumer Marketing
Deliverable
product features
Required skills
Consumer strategy development, sampling program management, university environment engagement, cross-functional collaboration, budget management, data-driven decision making, project leadership
Preferred skills
International FMCG experience, brand marketing expertise, consumer insights analysis, regional team support
Technologies
MS Office (PowerPoint, Excel)
Responsibilities
Create and evolve national strategy for the Student Marketeer program, develop sampling and university actions, identify new growth opportunities in student environments, collaborate with Field Marketing team, build deep understanding of young consumers, analyze consumer data and translate into marketing actions, lead selected Red Bull brand projects from strategy to evaluation, support Field Marketing Managers in creating regional plans, manage marketing project budgets
Seniority
Senior, hands-on IC
