Маркетинг Департаментінің Аға менеджері (Контент-маркетингті басқару)
Core
Managing content marketing strategy, production coordination, and social media channels to enhance the university's brand and reach domestic and international audiences.
Role type
Senior Content Marketing Manager
Builds
Content strategies, editorial calendars, social media campaigns, and brand communication materials.
Domain
Higher Education / Digital Marketing
Deliverable
product features
Required skills
Content strategy development, social media management, cross-functional team leadership, project management, budget planning, digital analytics, multilingual content adaptation (Kazakh, Russian, English), stakeholder coordination.
Preferred skills
Experience with external vendors, data-driven optimization of content performance.
Technologies
Social media platforms, digital distribution channels, web analytics tools, content management systems.
Responsibilities
Develop annual and quarterly content plans, coordinate text/photo/video/graphic production, manage social media strategy and performance metrics, adapt content for target audiences, analyze audience growth and channel efficiency, lead SMM and creative teams, manage budgets and timelines.
Seniority
Senior, hands-on IC with team leadership