Marketing Specialist
Core
Lead marketing projects from conception to execution to support product growth and expansion for publishers, retailers, libraries, and educators.
Role type
Marketing Specialist
Builds
Marketing campaigns, educational content, digital and print collateral, email programs, and landing pages.
Domain
Publishing and Education
Deliverable
product features
Required skills
Digital marketing, Project management, Content writing, Campaign execution, Data analysis, Marketing automation
Preferred skills
Multi-project management, Webinar tools proficiency
Technologies
Marketing Cloud, Zoom
Responsibilities
Develop and implement business objectives and marketing plans; Execute tactical marketing strategies and programs; Write educational marketing pieces including newsletters, emails, and blog posts; Optimize and coordinate digital assets; Monitor campaigns and evaluate data; Create educational resources like videos and guides.
Seniority
Mid-level, hands-on IC