F&B Digital Marketing Executive - Content
Core
Build and run social media plans, content calendars, and campaigns for F&B outlets including menu launches, seasonal promotions, and events.
Role type
F&B digital marketing executive (content)
Builds
Social media content (posts, Stories, Reels, short videos), campaign assets, and community engagement for F&B outlets.
Domain
Food & Beverage / Hospitality
Deliverable
product features
Required skills
Social media strategy, copywriting (English and local language), influencer coordination, data analysis, basic photo/video editing, CRM/messaging campaign management
Preferred skills
Network of food bloggers/KOLs, experience with loyalty apps or email campaigns, familiarity with Google Analytics and UTM tracking
Technologies
Meta Business Suite, TikTok Studio, scheduling tools, Google Analytics, CapCut, Canva, Lightroom, Google Business Profile
Responsibilities
Build monthly social media plans and content calendars; write creative briefs for creators; publish and schedule posts/Stories/Reels; manage comments, messages, and reviews; coordinate with food bloggers and KOLs; track metrics and report results to the Director of Digital
Seniority
Mid-level, hands-on IC