Social Media Manager
Core
Lead the University's organic social media presence, driving audience engagement, brand awareness, and storytelling across Instagram, Facebook, TikTok, LinkedIn, and YouTube.
Role type
Senior Social Media Manager (University/Non-profit)
Builds
Audience-led content strategies, brand stories, and social media campaigns for a major university
Domain
Higher Education / Digital Marketing
Deliverable
product features
Required skills
Social media strategy, multi-platform content creation, stakeholder engagement, audience insights, analytics, brand management, storytelling, reputational risk management, team mentoring
Preferred skills
Experience in large complex organizations, emerging platform trends, experimentation
Technologies
Instagram, Facebook, TikTok, LinkedIn, YouTube
Responsibilities
Implement and optimize organic social media strategy; lead content planning and storytelling; use audience insights and data to inform decisions; manage brand reputation and risk; partner with stakeholders to amplify stories; advise teams on best practices; monitor trends; drive innovation; mentor team members
Seniority
Senior, hands-on IC with strategic oversight