Marketing & Communications Manager
Core
Coordinate marketing strategies, manage PR, and execute promotional campaigns for a hotel to drive revenue across Rooms, Food & Beverage, and other departments.
Role type
Marketing & Communications Manager
Builds
Promotional materials, newsletters, social media content, press releases, and event campaigns.
Domain
Hospitality / Hotel Management
Deliverable
product features
Required skills
Marketing strategy, Public Relations, Social media management, Content creation, SEO/OTA optimization, Event planning, Media relations, Brand standards compliance, Data analysis
Preferred skills
Multilingual communication, Design agency collaboration, VIP guest management
Technologies
MS Excel, Word, PowerPoint, OTA platforms, Metasearch channels
Responsibilities
Create annual marketing plans and event calendars; Manage newsletter and social media engagement; Liaise with local/regional media and PR agencies; Optimize digital acquisition (SEO, OTAs); Ensure brand consistency across all collaterals; Handle guest and internal customer complaints; Represent the hotel at official functions and as a spokesperson; Coordinate promotional activities and media requests.
Seniority
Mid-level, hands-on manager