Regional Market Development Manager, IKEA Batu Kawan
Core
Drive regional business expansion and deepen IKEA's market presence through marketing strategies, community initiatives, and brand ambassadorship in the Batu Kawan area.
Role type
Regional Market Development Manager (Retail)
Builds
Local marketing plans, brand awareness campaigns, community partnerships, and store traffic initiatives.
Domain
Retail / Home Furnishing / Consumer Goods
Deliverable
product features
Required skills
Market intelligence, strategic planning, campaign execution, stakeholder management, budget management, community engagement, data analysis, brand management, retail operations knowledge.
Preferred skills
Regional/multi-market experience, Master's degree, sustainability/ESG expertise, IKEA store operations knowledge.
Technologies
None explicitly stated
Responsibilities
Develop market intelligence and customer profiles; identify new business opportunities and growth pockets; lead local marketing planning and execution; manage community partnerships and external communications; provide strategic counsel to store leadership.
Seniority
Mid-Senior, hands-on IC