Director, Content Analytics
Core
Strategic leader overseeing content performance, forecasting, and audience intelligence for NBC and Bravo entertainment series across linear and streaming platforms.
Role type
Senior IC Director (Content Analytics & Insights)
Builds
Actionable insights, scalable analytical frameworks, and self-service data solutions for NBCU stakeholders.
Domain
Media & Entertainment (Linear TV & Streaming)
Deliverable
dashboards & analysis
Required skills
Nielsen measurement methodology, complex segmentation analysis, linear/streaming KPIs, SQL, Tableau, Excel, PowerPoint, AI tools for data synthesis, strategic storytelling
Preferred skills
Experience supervising entry-level and mid-career employees, experience with NPower/NNTV systems
Technologies
Nielsen (NPower, NNTV), SQL, Tableau, Excel, PowerPoint, AI tools
Responsibilities
Develop expertise in NBC/Bravo content performance and audiences; Leverage Nielsen and first-party data to create cross-platform insights; Develop and oversee linear ratings forecasts and audience projections; Partner with Consumer Insights for End of Season reports; Translate audience data to inform content development and scheduling decisions; Identify emerging audience trends and viewing behaviors; Collaborate with Operations & Technology to maintain data products; Lead, develop, and mentor a high-performing analytics team
Seniority
Senior, hands-on IC with leadership responsibilities
