Business Analyst - Wix Marketing
Core
Strategic partner transforming data into decisions for Wix Marketing's North Star goal, driving growth through analysis, experimentation, and AI/LLM integration.
Role type
Senior Business Analyst (Marketing Data)
Builds
Automated data tools, advanced dashboards, and actionable insights for product and marketing strategy.
Domain
Internet / SaaS / Marketing Technology
Deliverable
dashboards & analysis
Required skills
SQL, A/B testing, statistical analysis, data visualization, Generative AI/LLM usage, funnel analysis, audience segmentation
Preferred skills
Python/R, Tableau, Power BI
Responsibilities
Define initiatives and provide recommendations based on deep-dive analyses; Research, define, and analyze key metrics using statistical methods; Leverage Generative AI and LLMs to enhance data exploration and automate analysis; Lead design, execution, and interpretation of A/B tests and experiments; Analyze user funnels and journeys to identify friction points; Develop and refine audience segments for personalization; Write, optimize, and maintain complex SQL queries; Pioneer automated tools and build advanced dashboards.
Seniority
Mid-level, hands-on IC
