Manager, Brand Communications
Core
Develop messaging and communications strategy for brand marketing initiatives, including new product launches, occasions campaigns, and consumer activations, ensuring consistent delivery across earned, managed, and owned media channels.
Role type
Manager, Brand Communications
Builds
National communications campaigns and media coverage
Domain
Consumer goods / Sports & Culture / Brand Marketing
Deliverable
product features
Required skills
Communications strategy, media relations, project management, campaign planning, stakeholder management, cross-functional collaboration, data analysis, presentation skills, content commissioning
Preferred skills
Experience with high-profile brands, agency account management, Bachelor's degree in related field
Technologies
N/A
Responsibilities
Craft impactful messages across third-party earned, managed, and owned media channels; cultivate and maintain a network of traditional and earned social media contacts; generate media coverage from product and brand-centric stories; create communications tools including editorial and graphical means; pitch media and secure consistent earned coverage; track success metrics and set up campaign reporting; produce plan and recap presentations for key stakeholders; support the team in maintaining a calendar of product launches and consumer activations.
Seniority
Manager, 5+ years experience