B2B Marketing & CRM activation Internship (f/m/x)
Core
Create, gather, and load content for B2B newsletters and marketing assets to increase awareness of Accor as a B2B solutions expert in hospitality.
Role type
Intern, B2B Marketing & CRM activation
Builds
B2B newsletters, e-cards, and marketing assets for Accor's global sales segments
Domain
Hospitality, B2B Marketing
Deliverable
product features
Required skills
Content creation (copywriting, image selection), Salesforce Pardot, Email marketing tools (Stripo, Mailchimp), Creative design tools (Canva, Photoshop, PowerPoint), Multitasking
Preferred skills
Knowledge of Salesforce or Pardot, Additional languages
Technologies
Salesforce Pardot, Stripo, Mailchimp, Canva, Adobe Photoshop, PowerPoint
Responsibilities
Create new content including image selection and copywriting; Gather and adapt content from B2C, brand marketing, and loyalty teams; Integrate content into newsletters and e-cards using Salesforce Pardot; Collaborate with marketing agency on briefing and proof-reading; Support B2B Marketing Managers in creating marketing assets; Track and report on marketing collateral effectiveness; Research and source content for B2B adverts and campaigns
Seniority
Intern
