Analyste de l'intelligence client
Core
Transform customer, transactional, digital, and loyalty data into actionable recommendations to support customer-centric decision-making for RCL brands.
Role type
Senior Customer Intelligence Analyst
Builds
Customer insights, dashboards, and performance reports
Domain
Retail / Fashion / E-commerce
Deliverable
dashboards & analysis
Required skills
SQL, Python/R, BI tools (MicroStrategy, Power BI, Tableau, Looker), customer segmentation, cohort analysis, campaign measurement, digital analytics (Google Analytics, Adobe Analytics)
Preferred skills
Retail/fashion/e-commerce experience, advanced analytics techniques
Responsibilities
Analyze customer behavior across brands/channels/lifecycle stages to identify trends and growth opportunities; Develop and maintain customer segmentations to support targeted communications and personalization; Build automated dashboards and reports to track customer KPIs (acquisition, retention, LTV, frequency); Collaborate with Marketing, Merchandising, and Data teams to refine metrics and develop advanced analytical solutions.
Seniority
Mid-Senior, hands-on IC
