Senior Manager Études consommateurs, analyses de marché et business - F/H/X
Core
Transform consumer behaviors and market dynamics into operational strategies for ALL Accor, shaping the brand's future and guiding marketing/media investments.
Role type
Senior Manager, Consumer Insights & Market Analysis
Builds
Strategic marketing plans, brand positioning, and market development strategies for Accor's hotel portfolio
Domain
Hospitality & Travel
Deliverable
dashboards & analysis
Required skills
Strategic vision, quantitative & qualitative research methodologies, data analysis, stakeholder management, project management, business acumen, presentation skills
Preferred skills
MBA or MSc in marketing analytics, experience in international/multinational organizations, digital analytics platforms, social listening tools
Technologies
Microsoft Excel, PowerPoint, Google Analytics, Adobe Analytics
Responsibilities
End-to-end management of consumer and market studies, proactive identification of market trends, supporting strategic planning and product development, analyzing market potential and campaign effectiveness, presenting insights to leadership
Seniority
Senior, hands-on IC with strategic influence