Gestionnaire des médias sociaux
Core
Define and evolve RW&CO.'s social media strategy, create engaging short-form video content, and build an engaged community.
Role type
Social Media Manager (Fashion/Retail)
Builds
Social media campaigns, short-form video content, community engagement initiatives
Domain
Fashion retail, digital marketing
Deliverable
product features
Required skills
Social media strategy, short-form video creation, community management, trend analysis, data analytics, AI tool proficiency, cross-functional collaboration
Preferred skills
Experience in fashion/lifestyle, knowledge of emerging platforms, storytelling ability
Technologies
Instagram, TikTok, AI creative tools
Responsibilities
Define social media strategy and brand voice, create original video content, grow and engage the community, monitor trends and platforms, analyze performance data, collaborate with marketing and e-commerce teams