Senior Manager Études consommateurs, analyses de marché et business - F/H/X
Core
Transform consumer behaviors and market dynamics into operational strategies for ALL Accor, shaping the brand's positioning and guiding media/marketing investment decisions.
Role type
Senior Manager, Consumer Insights & Market Analysis
Builds
Strategic marketing plans, brand positioning strategies, and market development roadmaps for Accor's hotel portfolio.
Domain
Hospitality & Travel / Market Research & Business Intelligence
Deliverable
dashboards & analysis
Required skills
Strategic vision, quantitative & qualitative research methodologies, stakeholder management, data storytelling, market sizing, competitive benchmarking, project management
Preferred skills
MBA or MSc in marketing analytics, experience in international/multinational organizations, digital analytics platforms knowledge
Technologies
SPSS, R, Python, Tableau, Power BI, Google Analytics, Adobe Analytics, Microsoft Office
Responsibilities
End-to-end management of consumer and market studies (design, vendor management, data collection, analysis, presentation), proactive identification of consumption trends and competitive landscape shifts, providing data-driven insights to support strategic planning and product development, analyzing market potential and campaign effectiveness to optimize ROI, transforming complex data into clear recommendations for decision-making at all levels, fostering a cross-functional culture based on insights and data.
Seniority
Senior, hands-on IC with strategic leadership