Senior Consumer, Market Insights & Business Analyst - M/F/X
Core
Lead end-to-end consumer and market research initiatives to translate complex behaviors and market dynamics into actionable business strategies for Accor's global hospitality portfolio.
Role type
Senior Consumer, Market Insights & Business Analyst
Builds
Annual Strategic Marketing Plan, brand positioning strategies, media investment decisions, and market development roadmaps.
Domain
Hospitality & Travel / Consumer Insights & Market Research
Deliverable
dashboards & analysis
Required skills
Strategic research leadership, quantitative and qualitative research methodologies, statistical analysis (SPSS, R, Python), data visualization (Tableau, Power BI), competitive benchmarking, stakeholder influence, business acumen
Preferred skills
MBA or MSc in Marketing Analytics, experience in global/multinational organizations, familiarity with digital analytics platforms (Google Analytics, Adobe Analytics), social listening tools
Technologies
SPSS, R, Python, Tableau, Power BI, Microsoft Excel, Microsoft PowerPoint, Google Analytics, Adobe Analytics
Responsibilities
Lead and manage end-to-end execution of key annual and quarterly consumer and market research initiatives; Proactively identify emerging consumer trends, market shifts, and competitive landscapes; Act as a trusted advisor to internal stakeholders by providing data-driven insights that support strategic planning and brand positioning; Drive business decisions around media investment and market development strategies; Conduct in-depth regular business analysis, including competitive benchmarking, market sizing, and opportunity assessments.
Seniority
Senior, hands-on IC