Marketing Manager (B2C)
Core
Lead author and researcher community engagement to drive article submission growth, enhance brand visibility, and increase Open Research awareness across South Asia and Sub-Saharan Africa.
Role type
Senior B2C Marketing Manager (Academic Publishing)
Builds
Strategic marketing initiatives, researcher engagement programs, and multi-channel email campaigns for Open Access Journals and Researcher Services.
Domain
Academic Publishing / Open Science / Humanities and Social Sciences
Deliverable
product features
Required skills
Digital marketing strategy, data analysis, stakeholder management, campaign execution, event management, email marketing automation, budget management.
Preferred skills
Deep understanding of Open Science practices, passion for Humanities and Social Sciences.
Technologies
Marketing automation tools, data analysis tools, SEM platforms, social media platforms.
Responsibilities
Develop and implement comprehensive marketing strategies and campaigns; monitor and analyze submission trends and marketing performance metrics; leverage digital marketing expertise to identify and attract high-impact researchers; build and maintain strategic relationships with key institutions and research centers; engage with external stakeholders through conferences and presentations; conceptualize and deliver researcher engagement programs including workshops and webinars; oversee creation and execution of targeted email campaigns; produce comprehensive marketing activity reports and strategic recommendations.
Seniority
Senior, hands-on IC