B2B Creative Manager
Core
Bridge strategic ambition and digital reality for the Kinder project by identifying new digital opportunities and translating them into viable, high-impact features that bring physical toys to life in the digital space.
Role type
B2B Creative Manager (Product Strategy & Innovation)
Builds
Digital features and phygital integrations for the Kinder project
Domain
Gaming industry / Digital Innovation / Phygital
Deliverable
product features
Required skills
Digital innovation strategy, proposal development, pre-sales structuring, cross-functional collaboration, AI-driven technology exposure, data-driven decision making
Preferred skills
Experience with prominent international brands, interactive technologies, gaming industry enthusiasm
Technologies
AI tools, interactive technologies
Responsibilities
Analyse client ecosystem and market trends to identify digital opportunities; Structure innovation concepts into value propositions with scope and budget; Define MVP scopes and validation frameworks; Coordinate prototype development with UX, Tech, and Production teams; Define success metrics and provide go/no-go recommendations; Facilitate workshops to align strategic goals with production constraints.
Seniority
Mid-Senior, hands-on IC
