Customer Insights Analyst
Core
Transform customer, transactional, digital, and loyalty data into actionable insights to drive customer acquisition, engagement, retention, and lifetime value across retail brands.
Role type
Customer Insights Analyst
Builds
Dashboards, reports, automated insights, and strategic recommendations for marketing and merchandising teams.
Domain
Retail / Customer Analytics
Deliverable
dashboards & analysis
Required skills
SQL, customer segmentation, cohort analysis, campaign measurement, BI tools (MicroStrategy, Power BI, Tableau, Looker), data integrity troubleshooting
Preferred skills
Python, R, Google Analytics, Adobe Analytics, retail/fashion/e-commerce domain expertise
Technologies
SQL, Python, R, MicroStrategy, Power BI, Tableau, Looker, Google Analytics, Adobe Analytics
Responsibilities
Analyze customer behavior across brands and channels to uncover trends and growth opportunities; Develop and maintain customer segmentations for targeted communications; Build dashboards and reports to track customer KPIs (acquisition, retention, LTV); Partner with Marketing and Digital teams to inform campaign optimization and product assortment strategies.
Seniority
Mid-level, hands-on IC