Brand Franchise Manager
Core
Drive brand growth and launch innovative, first-time-in-India market-driven products by gathering insights from Key Opinion Leaders (KOLs), executing launch plans, and managing supply chain availability.
Role type
Senior Brand Franchise Manager (Pharma/Generics)
Builds
New pharmaceutical product launches and brand performance strategies for the Indian market
Domain
Healthcare / Pharmaceuticals / Generics
Deliverable
product features
Required skills
Market research and analysis, KOL relationship management, product launch planning, sales force training, supply chain coordination, business case preparation, regulatory challenge resolution
Preferred skills
Understanding of anatomy and physiology, experience in generics market, creative branding
Technologies
None stated
Responsibilities
Generate and prioritize new product ideas from KOL interactions; coordinate product launch meetings and train sales force; conduct market research for brand positioning; interact with KOLs to gather insights and collate clinical reports; track product supply and address shortages; develop region-specific strategies with Regional Sales Managers
Seniority
Mid-Senior, hands-on IC
