Product Manager, Digital Experiences - Mattel Digital Studio
Core
Build, launch, and scale digital experiences, platforms, and services that extend Mattel IP into fan, family, and collector engagement.
Role type
Senior Product Manager (Digital Experiences)
Builds
Digital experiences, platforms, and services leveraging Mattel brands and intellectual property
Domain
Consumer products / Entertainment / Digital Media
Deliverable
product features
Required skills
Product strategy, 0-to-1 product development, business case development, executive communication, cross-functional leadership, agile product management, product analytics, roadmap creation, stakeholder alignment
Preferred skills
Experience in entertainment or consumer products, licensed/franchise IP, app stores or web products, product analytics tools, AI-assisted product tools
Technologies
AI tools, app stores, web products, CRM, community platforms, digital commerce platforms
Responsibilities
Own strategy and lifecycle of digital experiences; Lead 0-to-1 product development; Build product strategies and business cases; Align senior stakeholders on strategic priorities; Improve engagement and monetization of established platforms; Translate business goals into product requirements and roadmaps; Track product success metrics and recommend scaling or pivoting; Coordinate cross-functional teams to deliver experiences; Create repeatable operating practices for digital product development
Seniority
Senior, hands-on IC
