Associate Manager Toy Marketing
Core
Associate Manager driving end-to-end strategy and product development for the Fisher-Price Baby toy portfolio, managing P&L and aligning global product roadmaps with regional teams.
Role type
Associate Manager, Global Toy Marketing (Product Marketing)
Builds
Fisher-Price baby toy products and portfolio strategies
Domain
Consumer Packaged Goods (CPG) / Toys
Deliverable
product features
Required skills
product portfolio management, P&L management, product development lifecycle management, pricing strategy, consumer insights analysis, business forecasting, cross-functional stakeholder management, strategic roadmap planning
Preferred skills
MBA, CPG or toy industry background, retail buyer dynamics knowledge, mass/specialty/e-commerce distribution experience
Technologies
PowerPoint, Excel, Outlook, Word
Responsibilities
Manage day-to-day product segments and act as point of contact for toy inquiries; Develop business strategies, objectives, and insights; Own end-to-end product development from concept to launch; Manage toy pricing architecture and competitive positioning; Build 3–5 year toy product roadmaps; Lead consumer and competitive insights to inform positioning and differentiation; Own business performance metrics including revenue, margin, and SKU productivity; Coordinate with regional commercial teams to align on global strategies; Prepare strategic presentations for senior leadership.
Seniority
Mid-level Manager (5+ years experience)
