Director Experiential Design - Live Events
Core
Lead creative design and storytelling for global location-based entertainment projects, translating Mattel IP into immersive physical attractions, themed retail, and hospitality venues.
Role type
Senior IC Director of Experiential Design
Builds
Immersive attractions, themed retail environments, hospitality concepts, and family entertainment venues
Domain
Themed entertainment, location-based entertainment (LBE), physical environment design
Deliverable
physical/clinical work
Required skills
Creative direction, show design, environmental storytelling, attraction development, guest experience design, placemaking, narrative development, project management, vendor management, cross-functional leadership
Preferred skills
Global brand experience, attraction systems knowledge, fabrication process familiarity, international project management
Technologies
None explicitly stated
Responsibilities
Lead creative development of global LBE projects; Develop end-to-end guest journeys and spatial flow; Oversee scalable creative systems and brand consistency; Partner with commercial and franchise teams to align vision with business goals; Guide projects from ideation through fabrication and installation; Serve as primary creative liaison for international operators and partners
Seniority
Director, strategic leadership with hands-on creative oversight
