Senior Staff Product Marketing Specialist
Core
Define market requirements, product roadmaps, and business cases for Renesas RX and RA microcontroller units (MCUs) to drive design wins and adoption in industrial, automotive, and IoT markets.
Role type
Senior Staff Product Marketing Specialist (Hardware/Semiconductor)
Builds
RX200, RX600, RX700, RA4, and RA6 MCU product lines and derivatives
Domain
Semiconductor / Embedded Systems / Microcontrollers
Deliverable
product features
Required skills
MCU product definition, system architecture, embedded systems trade-offs, customer discovery, business case development, competitive benchmarking, cross-functional leadership, NPI execution
Preferred skills
Renesas RX/RA MCU familiarity, Arm Cortex-M architecture knowledge, industrial automation/motor control application experience, full product lifecycle management
Technologies
32-bit MCUs, Arm Cortex-M, silicon, software, development tools, security, low-power design
Responsibilities
Build direct relationships with U.S. customers and partners to uncover unmet needs; translate validated needs into market requirements and value propositions; shape roadmap and lifecycle choices for specific MCU families; develop volume, ASP, revenue, and risk assumptions for business cases; maintain fact-based benchmarking against global MCU competitors; drive alignment with Engineering, Sales, and Finance; secure lead customers and manage pre-NPI technical/commercial alignment; guide launch readiness and monitor adoption.
Seniority
Senior Staff, hands-on IC with strategic influence
