MCU Solution Strategy
Core
Develop winning strategies and solution portfolios for Renesas Automotive MCU products by analyzing market trends, competitor positioning, and application segments.
Role type
Strategy-level product marketing manager (automotive MCU)
Builds
Automotive MCU solution packages, SW, tools, and ecosystem strategies
Domain
Automotive electronics / Embedded systems
Deliverable
product features
Required skills
market research, competitor analysis, solution strategy, NPI planning, embedded system workflow knowledge, automotive electrical control domain expertise
Preferred skills
product planning, technical support, product marketing, strategic marketing
Technologies
embedded development tools, automotive MCU platforms
Responsibilities
Analyze automotive MCU market by application segment and create trend reports; Research and analyze Renesas and competitor positioning in the automotive MCU market; Establish solution strategy and portfolio based on market analysis; Create NPI plans for solution packages; Promote products and analyze results to feed new ideas