Sr. Staff Product Marketing Specialist -MCU
Core
Define market requirements and product roadmaps for mainstream and application-specific microcontrollers (MCUs), translating customer needs into technical specifications and business cases.
Role type
Senior IC Product Marketing Specialist (MCU)
Builds
MCU silicon, software, tools, kits, and ecosystem assets for automotive, industrial, and IoT applications.
Domain
Semiconductor / Embedded Systems
Deliverable
product features
Required skills
Customer discovery, product definition, business case development, competitive benchmarking, cross-functional leadership, NPI execution
Preferred skills
Renesas RA/RX MCU familiarity, embedded security knowledge, functional-safety considerations, full product lifecycle management
Technologies
32-bit MCU architectures, Arm Cortex-M, embedded security, capacitive touch, real-time control
Responsibilities
Build direct relationships with Chinese customers and distributors to uncover unmet needs; Shape roadmap choices for low-power, motor-control, and application-specific opportunities; Develop volume, ASP, revenue, and risk assumptions for business cases; Maintain fact-based benchmarking against global and local MCU competitors; Drive alignment with Engineering, Sales, FAE, and Finance; Guide launch readiness and monitor adoption during NPI and lifecycle execution
Seniority
Senior, hands-on IC